Leaving Casablanca at the age of 17 to pursue her graduate studies, Rania Belkahia, a graduate of Télécom ParisTech and HEC Paris, co-founded Afrimarket in 2013. To date, she has raised 20 million euros from Orange, Xavier Niel and Proparco (among others) to develop her business. Afrimarket is now one of the African leaders in e-commerce, operating in difficult markets such as the Ivory Coast, Senegal, Cameroon, Mali and Benin.
The company simultaneously operates the ecommerce business as well as an integrated and proprietary logistics platform that accurately delivers parcels. Afrimarket now has more than 200 employees. In 2019, Afrimarket received the prix de la future licorne française.
In 2014, Rania was named among the “30 Women to Watch” by L’Express. She was appointed to the French National Digital Council in 2015 and received the Entrepreneur’s Award of the year in 2016 from MEDEF. She was also recognized by the “Club 21eme siecle» and was voted e-commerce personality of the year in 2018.