June 11, 2020

Fashion Industry: Adapting to Crisis


Young Leaders Perspective

The French-American Foundations in the US and France hosted a joint Zoom webinar on Thursday, June 11 at 12:30pm ET with two Young Leaders, Siddhartha Shukla (American Young Leader ’16) and Leslie Serrero (French Young Leader ’13), to discuss the fashion industry during times of crisis.

Watch a recording of the webinar below:

Siddhartha Shukla: Siddhartha Shukla is a fashion industry executive who has worked in New York and Paris with Gucci, Yves Saint Laurent and Reed Krakoff prior to joining Fast Retailing as Chief Marketing Officer in 2013. He is now the Chief Brand Officer at Theory and a member of the Board of Directors of the French-American Foundation.

Leslie Serrero: Leslie is currently General Manager of Fendi for France and Monaco. In that role, she manages the company P&L in the region, with a strong growth objective. Before taking her current role, she was Senior Vice President of Global Client Development, Marketing & e-Retail at Christian Dior Couture, reporting to the CEO. She oversaw five distinct global teams: retail marketing, client development/CRM & VIP clients, e-retail, global contact center, and data intelligence — in addition to the local marketing teams.

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