Leslie Serrero

Leslie is currently General Manager of Fendi for France and Monaco. In that role, she manages the company P&L in the region, with a strong growth objective.

Before taking her current role, she was Senior Vice President of Global Client Development, Marketing & e-Retail at Christian Dior Couture, reporting to the CEO. She oversaw five distinct global teams: retail marketing, client development/CRM & VIP clients, e-retail, global contact center, and data intelligence — in addition to the local marketing teams.

Previously, Leslie was Executive Vice President of Strategic Marketing at Lacoste SA., where she was responsible for turning around the brand globally, after four years of declining sales. Over her 3 ½ years there, she was instrumental in redefining and implementing all the elements of the mix to boost brand performance, from a complete overhaul of the product offer to a deep evolution of the distribution network (retail and wholesale).

Prior to joining Lacoste, Leslie was a Project Leader at the Boston Consulting Group, in New York (USA), Sydney (Australia), then Paris (France). She was specialized in the development and turnaround of brands, focusing on growth, marketing and retail strategies, in the fashion, consumer and retail industries.

She started her career at General Electric, initially as a financial Analyst, to be then promoted to “Black Belt”, based between London and Paris.

In 2013, Leslie was nominated “Young Leader” by the French American Foundation, and in 2014, “Rising Talent” by the Women’s Forum.

Since 2017, she is an advisory board member of Laiteries Hubert Triballat SA, and since 2019, she is advisory board member of Groupe Viasphere, through the “Programme Accelérateur ETI” from the BPI.

In 2018, she joined the board of the Harvard Business School Club of France, and since 2019, she is on the Executive Committee of the French American Foundation.

Leslie graduated with an MBA from Harvard Business School in 2003, ESSEC in 1997, and a Master from Université Paris Dauphine in 1995.