After more than 20 years conducting Qualitative Research projects around the world, Agathe is more than ever passionate when it comes to understanding people’s behavior, perceptions and emotions in different culture.
She is driven by human encounters and by turning information – explicit and implicit messages – into useful insights, to help clients build smarter and more meaningful strategies.
She also enjoys new challenges and refuses the status quo, always pushing the boundaries of where Market Research can go and how to leverage it for Strategic purposes.
Agathe has a very rich and varied background, having worked with companies of various sizes and expertise, such as MFR Strategie, Millward Brown and OpinionWay. Her energy and natural leadership have always encouraged her to undertake growing responsibilities both on a business and management levels.
In 2010, this led her to start her own consulting firm in Paris, SpringVoice, which she developed over four years, before realizing her American dream and move to the USA in 2014, while maintaining her French business.
Then, after 4 years leading the Qual team at Kantar Added Value, Agathe decided to embrace entrepreneurship again and opened the US branch for SpringVoice in 2018, with a clear mission: deliver exceptional Qualitative services, leveraging the best of the French and American cultures: creativity, empathy, in depth and strategic thinking with transformation and impact.
She is approaching this new phase with a specific focus on Women and Non-profit, while leveraging in parallel her industry expertise in the areas of FMCG, Spirits and Luxury, Finance, working with some of the most exclusive groups and brands worldwide (notably Richemont , Remy Cointreau, Groupe SEB, AT&T, Mastercard and Chanel).
Her geographical expertise covers Europe, Asia (with a long-standing focus on China), the USA and South America.
Agathe speaks four languages fluently and holds Master degree in Business and a graduate degree in Management of Cultural Affairs. More recently she trained in Clinical Sociology which allowed her to approach consumers through a fresher, deeper, broader perspective.
When she is not busy at work Agathe is usually teaching her 3 children how to cook or draw, going to a museum, hopping onto a plane, or preparing her next cross-country race.
technology for, and with, individuals with disabilities. She is the co-founder of the LadyBoss Collective, and advises AskBigQuestions, a national initiative that she co-founded.